Robotics Experiental Marketing at BMW brand store Brussels

Experiential marketing is a  type of  consumer marketing based on direct engagement with consumers  that enhances their perception of  your brand. It includes one-on-one quality interaction, direct connection  with your target audience and creates brand loyalty by creating a real  experience at the point-of-purchase with the consumer. In the BMW store in Brussels, Belgium – they 

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New BladeStop GloveCheck Revolutionary Technology Released

New BladeStop Glovecheck technology released The success of the unique BladeStop bandsaw safety mechanism keeps going from strength to strength since the product was successfully developed by MAR and MLA, then launched commercially in January 2014. Demand for BladeStop equipped saws has exceeded all expectations and production volumes have been increased to meet market needs. 

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MAR Supports the Shake It Up Australia Foundation

The MAR team were proud to take part in the recent Blackmores Sydney Running Festival for the Shake It Up Foundation. Some of our team participated in various running events whilst others volunteered their time throughout the duration of the day providing drinks and support to running participants. Sponsorship received helped the Shake It Up 

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Registrations Now Open for the MAR ABB IRC5 Operation and Basic Programming Training

MAR offers basic to advanced programming, operations and customised training. These courses are offered at our offices in Sydney, Tullamarine and Brisbane. If preferred, we can also conduct the training at your site. We can customise the training course according to your specific needs. Our operator and maintenance training programs aim to maximise the benefits 

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Need For Speed

View our latest project with Otraco using our Robotic Tyre Change assisting in the removal of Minig truck wheels and reducing the risk of accident or injury. Story courtesy of Sadie Davidson AMM  

Robotics: the Future of Design?

Video Courtesy of SMH  The University of Sydney’s Robots, Fabrication and Design showcase has kicked off last 21st August for Sydney Design 2014. It showcases over 100 prototypes, models, artworks and full-scaled design projects created by the students and staff of the University. This extensive exhibition showcases the projects of mid-year graduating students of Masters 

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‘Transformers 4’ Blockbuster Filmed by Advanced Robotics

Transformers: Age of Extinction is the fourth instalment of the Transformers series. This billion dollar franchise stars Mark Wahlberg, Nicola Peltz (“The Legend of Aang”) and Jack Reynor (“What Richard Did”). This film by director Michael Bay is expected to win the box-office crown handily, as all other big-studio films are avoiding opening against it. 

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Robo TV: New Age of Broadcasting

Kuka Robo TV is now revolutionising the broadcast industry by offering an automatic camera man. This technology includes a KUKA lightweight robot LBR iiwa with 14kg payload, a KUKA robot controller, an operator panel with two joysticks, an operator monitor, a teleprompter and the live production camera. The robot can produce attractive, smooth camera moves 

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MAR Automatic Plastic Bottle Palletising and Pallet Handling System

PACE Zenith Awards 2014, Manufacturing Project of the Year MAR Solutions Engineer, Adam Saint, with VIP Production Manager, Shane Roberts   Placing boxes, trays, bags, bottles or other items on a pallet seems manageable enough. However, when you need to meet the most rigorous demands in terms of speed, care of handling, pallet patterns, stability, 

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Robo-Origami – Designing New Materials

What do you get when you combine the art of origami, metal fabrication and an articulate robotic arm? Artful folded metal sheets that would surely amaze you! RoboFold, a London-based design consultancy, has opened up new possibilities for architectural and furniture design. With the use of ABB IRB 6400 industrial robots, RoboFold is able to 

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